New approaches to Tourism Learning in Higher Education & Research on Coastal Tourism

7th-8th December 2017 at The View Hotel, Eastbourne hosted by
Brighton Uni - logo-Illustrator-black-1u9de6r

School of Sport and Service Management

Brighton University Brighton Festival 2013 PHOTO:  ANDY WEEKES / 07836 566295


Time Wednesday 6th December 2017
7.00-7.45pm Welcome Reception & talk by Phil Evans, Director of Tourism and Enterprise, Eastbourne Borough Council & ATHE Fellow
Venue: Martello Suite, The View Hotel, Eastbourne
7.45pm Delegates disperse for dinner (own expense)


Time Thursday 7th December 2017
8.45am Registration with tea and coffee at first floor break out area
9.05am Conference opens: ATHE Executive
Professor Marina Novelli, School of Sport and Service Management
Professor Tara Dean, Pro Vice-Chancellor, University of Brighton

Venue: Central Hall

 9.15am Keynote 1: New Approaches to Tourism Learning in HE: An Industry Perspective – Annette Allmark, Director of Strategic Policy, People 1stKeynote 2: Overview of Coastal Tourism – Samantha Richardson , Director, National Coastal Tourism Academy
10.40am Tea and Coffee
11.00am Session 1a: Parallel sessions (Pier suite 1) | Session 1b: Parallel sessions (Pier suite 3)
12.35pm Lunch
1.40pm ATHE Student Prize Award Presentations: 

ATHE Fellow Presentation: Dr Marion Stuart-Hoyle

Venue: Central Hall

[Student awardees and guests  have the option to go on Towner Gallery Tour or attend the afternoon programme afterwards]

2.15pm Keynote Panel: Brexit: Priorities & Implications for TourismChair: Professor Marina Novelli
Dr Jim Butcher,  Canterbury Christ Church University
Bernard Donoghue, 
ALVA – The Association of Leading Visitor Attractions
Kurt Janson, 
Tourism Alliance
Dr Sandra Matthews-Marsh MBE, 
Visit Kent
Anthony Pickles, 
Visit Britain
3.45pm  Session 2: Parallel sessions (Pier suite 1) | PhD Colloquium (Pier suite 3)
4.30pm Family Holiday Association PhD Colloquium Award*Presentation: John Kinnear, Programme Manager
*Prize donated by Goodfellows Publishers
4.40pm ATHE Annual General Meeting (with tea and coffee):
all members welcome
5.30pm End of Day 1
6.15pm Depart on coach from The View Hotel to Brighton Pavilion
7.00pm Drinks reception and ‘pop up talk’ in the Banqueting Room at Brighton Pavilion
7.45pm Conference Dinner in the King William IV Room at Brighton Pavilion
11.00pm Coach departs for The View Hotel, Eastbourne


Time  Friday 8th December 2017
9.20am Registration with tea and coffee at first floor breakout area
9.30am ATHE Fellow’s Paper:  Professor Brian Wheeller

Art or Artifice at the English Seaside: A Reprise? (You must be joking)

Venue: Central Hall

10.20am Making the Case Award Presentations
Vicki Wolf, ABTA
Jenny McGee, Tourism Society
10.45am Tea and Coffee
11.15am How do we address skill shortages in coastal towns
Panel of speakers and questions from the floorChair: Dr Clare Weeden
Phil Evans, Director of Tourism and Enterprise, Eastbourne Borough Council & ATHE Fellow
Dr Anya Chapman, National Pier Society & Bournemouth University
Dr Steven Goss-Turner, Chair – Eastbourne Education Business Partnership
Dr Ioannis Pantelidis, Vice Chair – Council for Hospitality Management Education (CHME) & University of Brighton
Richard Moore, Source BMX Hastings
Dr Maria Gebbels, University of Greenwich, PhD Alumni – University of Brighton
1.00pm Closing Remarks
1.15pm Lunch and departure




This year, our pedagogic theme has been expanded to include a research theme on coastal tourism. The decision to include a research theme, in addition to our usual pedagogic theme and increasingly successful PhD Colloquium, was based on feedback from delegates at the successful 2016 Conference.

To reflect the Coastal Tourism research theme, ATHE Conference delegates will have free access to a virtual special issue of Tourism and Hospitality Research, which includes selected Coastal Tourism articles published over the last 5-10 years:

Speakers will provide us with the opportunity to reflect on experiences of new approaches to tourism learning in HE from an industry and academic perspective, with a particular focus on coastal destinations.

We are including a PhD Colloquium, sponsored again by the Family Holiday Association, to encourage students to present at an established conference, meet potential employers and get constructive feedback in a friendly, supportive environment.


New approaches to Tourism Learning in Higher Education: This theme picks up on new approaches in all aspects of curriculum and vocational development, teaching, learning and assessment in Tourism. As such, this might include students, alumni, industry partners or educational partners in the process.

Coastal Tourism Research: This research theme reflects our 2017 conference location in Eastbourne, a classic and modern English seaside town, and picks up on research connected with social, cultural, economic and environmental dimensions of coastal tourism.

PhD Colloquium: Progress in Tourism & Events: Within this theme, we encourage PhD researchers to present one specific aspect of their research (for example, focus on a specific theoretical perspective, discuss a particular challenge in data collection or illustrate one particular theme that emerged from the findings).


Click on the links below to download the forms:


Book Online



This year’s conference is to take place at The View Hotel, Grand Parade, Eastbourne, East Sussex, BN21 4DN ( Accommodation will also be located here.

On Wednesday 6th December, a Welcome Reception at the Martello Suite of The View Hotel will give a talk on The Tourism Scene in Eastbourne, which will set the tone for the conference in terms of tourism education and coastal tourism research.

The Conference Dinner on Thursday 7th December is in The Royal Pavilion in the centre of Brighton. Built as a seaside pleasure palace for King George IV, it combines Regency grandeur with exotic styles from India and China (

Brighton Uni - Brighton Pavilion (Medium)


Screen Shot 2017-08-16 at 14.28.33

2017 Exhibitors


For further information, please contact:

Dr. Claire Haven-Tang (, ATHE Vice-Chair and Secretary


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