ATHE Awards for Innovation 2021 – Call for Nominations

ATHE Awards for Innovation 2021 – Call for Nominations

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Call for Nominations

The Association for Tourism in Higher Education (ATHE) is delighted to announce the eighth year of the awards scheme that celebrates how teaching, learning and research in tourism contribute to society. 

Previously known as the ‘Making the Case awards’, the scheme is designed to recognise and publicise innovation and excellence in teaching or research. This year awards are made in two categories: 

  • Building Leadership in Tourism– Sponsored by The Tourism Society
  • Tourism and Climate Change – Sponsored by ABTA

ATHE invites member institutions to self-nominate a particular project – which may be research or teaching – for one of the awards. We seek innovative projects that make a difference, and projects can take many forms – for example, an initiative with industry, or novel curriculum development or innovative research activity.  For example, last year’s winners included:

  • Project/Module: Understanding Data in the Tourism Industry presented by Professor Jane Ali-Knight and Dr Ross Tinsley, Edinburgh Napier University

The nomination process is simple. Set out on one page only the nature of the project; the award for which it is submitted; who is involved; and an evidenced story about how it demonstrates the contribution that tourism teaching or research makes to society. 

Whilst projects may involve teams, please nominate no more than two individuals to be the lead recipient(s) of the award.  Nominations must be received no later than 12th November 2021 and should be sent to  

ATHE’s Executive Committee will review and discuss all nominations and choose the winners. They will be announced prior to the Conference.

This year the Conference will again take place virtually. There will be virtual presentations and the winners will subsequently be presented with a framed certificate. They will also receive a complementary day delegate conference registration at the 2022 conference.

If you need further information, please contact Professor Robert Maitland (

2021 Victor Middleton Prize for Education and Scholarship Nomination Form